Cost Effective Tips for Marketing Your Small Business

September 26, 2018  By Gabriel Melean

One of the most commonly overstated keys to success for your small business is marketing. In fact, most aspects that determine the success of your business relies heavily on how you market your public relations, advertisements, promotions, and more. All of these aspects come together in creating a substantial footing within the market and your competition. As such, one of your primary focuses with your small business is an effective marketing campaign. The problem here lies in pricing.

Most of us do not have access to a robust budget that can heavily supply an effective marketing campaign. Luckily, there are several strategies in which you can take advantage of to not only launch a healthy marketing campaign for your business but a cost-effective one as well. Here are several low-cost methods you can use to market your small business effectively.

Elevator Pitch

An elevator pitch is a brief yet effective sales pitch that highlights the essence of your business. Write and edit a short elevator pitch that serves as a glimpse of the value of your business and how it can help others. Your elevator pitch should also pique interest and leave the listener with wanting to learn more. Statistically speaking, you have about 8 seconds to attain your listeners' interest, in which shortly after you should be selling them on the value.

Aim to create original and useful content for your market.

Social Media

This one’s a given. Most successful businesses have an entire sector devoted to social media marketing due to the robust nature and offerings of this particular marketing source. There are several social media platforms that can be utilized to market your business, so you’ll need to identify which platforms you aim to use first. There are several platforms you can use to schedule your postings (such as Hootsuite). Aim to create original and useful content for your market.

Online Reviews/Testimonials

It doesn’t hurt to ask clients for a review/testimonial following your service. These reviews serve to enhance your business by giving other impressionable clients a reputable way to decide if your business is right for them or not. It is especially beneficial if you’re able to host your business on a review-based platform. There are several options out there at your disposal, but since we’re talking about cost-effective platforms, we highly recommend this one. It’s free to use and allows you to market your business to locals and receive reviews.

Starting a Blog

The fact that you have launched your own business (or are thinking of launching your own business) shows that you have a unique point of view and a certain set of expertise. So why not write about it? Starting your own blog that offers unique value and insights is a great way to market your business. By creating original content that can help your clients for free, it is much more likely you’ll build a following in the process. Use this to your advantage and gain more exposure via this content creating medium.

Creating Video Content

Written content is one form of media you can utilize to create a following. Video content is another great way to gain a massive amount of exposure. Hosting video content via free platforms such as YouTube allows you to create content with the opportunity to go viral with your video-based creations. You can simply take one topic, flesh out via your blog and create a more condensed version for your video format. This allows you to utilize your content and your time more efficiently.

All things considered, these are just a few ways in which you can create a cost-effective marketing plan which is much more likely to fit within your budget. Each and every one of these strategies requires a fair amount of time in terms of research and execution. Be sure to understand how to effectively utilize these strategies before implementation. Once you are able to create your first marketing campaign, stay consistent and optimize your marketing plan as you see fit. Have any other strategies you’d like to share? Please feel free to comment below. Best of luck in your marketing ventures!

Gabriel Melean

Gabriel works in design, operations, and strategy for EezyBee.

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